Marketing Strategy:
A Customer-Centric View

Flexible Online Scheduling

Real-World Focus

Holistic Marketing Strategies

When you earn your Marketing Strategy certificate from the CCPE at Suffolk, you’ll discover a hands-on curriculum that challenges you to think more critically and strategically so that you can be more valuable to your organization and grow your career. During your time in the online program, you’ll:

What You’ll Learn

• Gain market research analysis skills such as data analysis, market segmentation, and how to identify target markets

• Learn to analyze consumer insights, identify buying patterns, and tailor marketing messages to specific audiences

• Create persuasive content, tell meaningful brand stories, and implement unique brand messaging

• Get the toolkit for effective campaign planning, budgeting, and resource allocation across different marketing platforms

• Become more agile in solving problems through identifying opportunities for collaboration, teamwork, negotiation, and project management

Upcoming Registration Deadline

May 8, 2024

Certificate Start: May 13, 2024

Choose Suffolk for Innovative Marketing Strategy Training

The certificate encourages collaboration, empowering learners to gain new perspectives from their peers across industries.

All CCPE certificates are 
noncredit and offer open enrollment, meaning no application or lengthy admission process.

About the Center for Continuing & Professional Education

The Center for Continuing & Professional Education (CCPE) at Suffolk University was established to cultivate the personal and professional growth of individuals at all stages of their careers and to serve the evolving needs of employers through corporate partnerships and customized education.

Interested in learning more about Suffolk CCPE’s Marketing Strategy certificate?

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73 Tremont Street, Boston, MA 02108 
(857) 880-2471

Copyright © 2022 Suffolk University | Privacy Policy 
73 Tremont Street, Boston, MA 02108 
(857) 880-2471

Flexible Online Scheduling

Upgrade Your Marketing Strategy Knowledge

Too often, organizations are nearsighted, getting bogged down in marketing activities that lead to short-term sales outcomes. To reach and retain loyal customers, you have to build comprehensive, measurable marketing strategies that put the customer experience first. The Marketing Strategy: A Customer-Centric View certificate from Suffolk University’s Center for Continuing & Professional Education (CCPE) was designed to give professionals from a variety of industries the holistic skillset to implement fully realized marketing strategies that lead to long-term success.

The 100% asynchronous five-module certificate allows you to work at your own pace.  You’ll learn to directly apply cutting-edge marketing practices to real-world cases, giving you hands-on experience tackling real marketing challenges. By the time you’ve completed the certificate, you’ll have gained a new perspective on marketing as you collaborate with other empowered professionals across various industries and markets.    

Marketing Strategy Curriculum

We’ve intentionally designed our Marketing Strategy: A Customer-Centric View certificate to get more granular as you progress, meaning that you’ll start with a broader overview of marketing in the first module before diving into specific tactics and marketing executions. By the time you reach the final module, you’ll have a foundational understanding of key marketing principles, allowing you to execute actionable, measurable, effective marketing strategies.

Develop applicable and measurable marketing skills

Quickly add new skills with five bite-sized modules

Learn key foundational marketing strategies and tactics

Make a tangible impact on your organization

Why Earn a Marketing Strategy Certificate?

Earn a digital credential to easily display your new marketing skills

Expert-led

Accessible

Any business, regardless of its size or industry, needs thoughtful marketing plans to be successful. So whether you’re a small business owner, an entry-level employee at a startup, or a mid-level manager looking for ideas on how to expand your client roster, developing marketing skills can be the difference between growth and failure.

The Marketing Strategy certificate is a great fit for professionals from a variety of backgrounds, but provides skills that are particularly in demand in roles like:

Is the Marketing Strategy certificate right for you?

• Marketing manager

• Marketing executive

• Marketing specialist

• Social media influencer

• Small business owner/entrepreneur

• Sales personnel

• HR and talent recruiters

• Marketing specialist

• Product managers

• Non-profit professionals